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Luke Lonergan San Francisco

Big Data And Cloud Computing – Current State And Future by Luke Lonergan

As per Luke Lonergan, Society is becoming more and more instrumented and as a result, organizations are producing and storing vast amounts of data. Companies like Backblaze are handling over 250 Petabytes of data. But still, with over 2.5 quintillion bytes of data being created daily, it appears we will have to keep on growing to keep pace with the growing data demands. This is why we need Cloud Computing and Big Data, says Luke Lonergan.

Why Cloud Computing And Big Data by LUKE LONERGAN

Luke Lonergan San FranciscoCloud computing has been revolutionizing the IT industry by adding flexibility to the way IT is utilized, enabling organizations to pay only for the resources and services they use. In recent years, due to the lower prices of information and communications technology (ICT) equipment and networks, numerous items of data collected from the real world have been stored in cloud data centers. There is a rising hope that analysis of this gigantic amount of data will provide insight that is valuable to both society and businesses. Since tens of terabytes (TBs) of data, big data, should be handled to make full use of it, there needs to be a new type of technology.

It’s always risky to make predictions about information technology’s future. You can either sound wildly optimistic or terribly stuck in your ways. Looking forward, here are some areas where big data in the cloud is likely to continue in its impressive evolution:

New applications of big data will revolutionize the way we do business and manage IT – Luke Lonergan

Even a momentary look at the industry reveals an excited leap of innovation. I think we are at the commencement of a long series of exciting big data in the cloud use. These include advancement in approaches like fraud detection and customer behavior modeling. Also, applications such as predictive maintenance, which uses analytics to keep track of mechanical failures in fields such as oil production and electricity generation, may be round the corner. Some companies are employing big data tactics to monitor increasingly complex application architectures, such as micro-services, a trend that’s rising in tandem with big data.

Fall of the private clouds

As per Luke Lonergan, Public clouds will be paired with private clouds to form a hybrid or multi-cloud, which provides enterprises with more scalability and cost efficiency. The number of firms using private clouds may fall substantively in the coming few years.

Moving data to the cloud will be as easy as copy paste

Data prep solutions and Self-service data integration may have been a rigorous task in the past, but the future methods for pushing data from Web platforms as well as from inside organizations into cloud data ecosystems promise to be as simple as copy/paste. Simple solutions that primarily reduce the complexity of data staging, integration and transformation and focus exclusively on letting business users drop data into desired cloud warehouses and databases are probably around the corner.

Evolution of Specialized infrastructure

One of the great applications of big data is the potential to utilize commodity hardware to scale out massive data sources. There is a possibility that we’ll see more innovation on this front, with hardware makers and platforms already offering infrastructure that is purpose-built for big data in the cloud. As data velocity increases, the networks connecting big data platforms will leverage intelligence tools with the objective to integrate advanced predictive analytics with real-time traffic data on the network that can significantly enhance operational integrity and security.

5 Biggest Cloud Computing Security Threats

Although many businesses greatly rely on cloud computing and cloud-based applications for storing their important company data, the security concerns associated with cloud computing can’t be neglected. There are certain security threats associated with the cloud services that you need to understand if you want to mitigate the risks.

Cloud Computing Security Threats

Following are such top 5 treacherous threats of cloud computing that may potentially damage the reputation and goodwill of a company:

  • Data breaches: The data breach resulting in the loss of personal, business and financial information is quite common. Due to a large amount of data stored on cloud servers, the providers become the main target of cyber-criminals. The breaches involving business secrets, confidential health information, and intellectual property can be more devastating. The organization’s sensitive internal data can fall into the hands of the competitor. This can impact the brand and the person greatly.

 

  • Compromised credentials and broken authentication: Data breaches and other cyber attacks usually are a result of weak passwords, lax authentication, and poor certificate or key management. Organizations often struggle with assigning permissions to appropriate user or department. Sometimes, they forget to remove user access when an employee leaves the organization or changes the job. Organizations that are planning to use cloud service to store its information need to have knowledge about the security measures the provider is using to protect the identities.

 

  • Account hijacking: Phishing, fraud, and software exploitations are still common and cloud services are no exception because cyber criminals can eavesdrop on activities, modify data and manipulate transactions. These cloud applications can also be used by attackers to launch other attacks. If your account is hijacked, the attacker can use it as a base to enhance himself at the expense of your reputation. To avoid this, organizations should forbid the sharing of account credentials between users and services, and enable multi-factor authentication wherever possible.

 

  • Malicious insiders: A current or former employee, a contractor, a system administrator, or a business partner can destroy whole infrastructures or manipulate data in order to take the revenge. Therefore, the systems that depend only on the cloud service provider for security are at greatest risk. It’s the responsibility of the organization to control the encryption process and keys. Effective monitoring, logging, and auditing activities are also important to keep everything under control.

 

  • Permanent data loss: Although the cases of permanent data loss due to provider error are quite rare, malicious hackers have been known to delete cloud data permanently to harm businesses. Therefore, cloud service providers are as vulnerable to such kind of disasters as any other facility. For added protection, organizations are recommended to distribute data and applications across multiple zones. Off-site and on-site data backup is also considered the best practice for data safety and recovery. 

 

The Bottom Line

Although cloud service providers deploy security controls to prevent such kind of breaches, it’s important to note that eventually, organizations are responsible for protecting their own data.

About Luke Lonergan

Luke Lonergan is the co-founder and CEO of Greenplum, San Francisco. Luke is an expert in Big Data and Cloud Computing. Luke Lonergan is best known for his newer ideas for cloud computing. Luke has an innovative approach for Big Data too.

The Advanced Analytics Shift

We recently discussed transformation and cloud computing. Comparatively, companies can succeed in reaching their full potential by using advanced analytics to develop new models to predict the outcome of their marketing activities. These analytics can use the data already available thereby increasing the ROI instead of spending money looking for fresh data. But the problem lies in the fact that almost fifty percent of the marketers do not know how to use this data even though they think that analytics can improve their businesses.

Though many world famous firms have used advanced analytics to leverage their businesses successfully, most of them are yet to develop the awareness of what advanced analytics can do for them. Only knowledge about advanced analytics can give maximum benefits.

What are Advanced Analytics?

Advanced analytics means:

  • Defining data as a strategic requirement for predictive models
  • Using the latest tools for data mining or the most recent statistical models
  • Using iterative execution in multiple stages and with various data sources

Where to focus the advanced analytics… 

The fundamental goal of using advanced analytics is to understand customer behavior and the marketing trends required to succeed. The best way to start is to know the key areas such as:

  1. Market Forecasting – Forecasting the market trend in a declining, stagnant of shrinking market will help in using the market resources to the greatest advantage.
  2. Quantifying the requirements and motivations of customers – Using advanced analytics to quantify the emotional state of clients can help in understanding their needs.
  3. Analysis of brand share drivers – Market share gets increased by predicting the customer’s choice of brands.
  4. Optimizing the price of products – Optimizing profitability, sale volumes and market share is a very useful tool.
  5. Mix and match modeling for efficiency – Profitability too gets increased by creating models with a combination and match using advanced analytics.
  6. Customer Dynamics – Marketing and sales can be aligned by considering the cases which give insights into defecting customers, saleable products, and customer management.

What happens next?

Without trying to become experts on advanced analytics, marketers can go forward with some in-depth knowledge of the concept and take actions as required. By using the available data, companies should arrive at a valid conclusion and make decisions accordingly.

Financial rewards with the this shift come faster when advanced analytics are applied as soon as possible. Marketing strategies will remain relevant only when this concept gets implemented by companies.

More information on Luke Lonergan can be found here.

The 3 Most Promising Jobs in Information Technology

The year 2015 seems to be a year of opportunity for those who are working mostly in the IT sector i.e. information technology, and most of which include web development, mobile app development as well as cloud computing.

Jobs to look for in Information Technology

Let’s get a closer look at each of them:

  • Mobile App Development.

We all know today how many influential smartphones and similar mobile devices are today. Thus, many people mostly check websites and other services by the phone. This is why mobile apps have been the new trend instead of having to access slow sites through the phone browser. Even since 2014 and when the smartphone technology grew to rise above, mobile app developers are in demand.

All you need to know firsthand before you can get yourself hired in a mobile app development position is to get a Computer Science or IT degree and core knowledge of Android, Java, Ruby or iOS.

Most mobile app developers earn as much as $106,000 per month.

  • Cloud Computing and Big Data Jobs

cloud-computing-imageWhen it comes to new trends in sharing files within a company or group, most people are starting to invest and rely on cloud computing compared to getting expensive servers. Cloud computing helps us nowadays better due to its different services such as music and weather forecast.

Without the need for a limited disk space, using cloud computing can help businesses grow to their maximum potential and expand as much as their business grows as. A lot of open positions in the industry of cloud computing are waiting for you to begin your professional life. All you need to apply is a bachelor’s degree in Computer Science or similar course.

  • Web Development

Due to the advancement in web design and development nowadays, more and more developers are needed in building and maintaining websites filled with challenges ahead.

The goal of web development is to make it easier for Internet users to access an individual site and to send out more information to the world in an organized manner. All you need to be a web developer is a fundamental knowledge of HTML, CSS, Java and plus points if you are up-to-date with CSS3 and HTML5. You can earn about $80,000 a year from your job.

In conclusion, getting into the IT industry is a big challenge because it’s a never ending learning process, but in the end, if you are willing enough, creative enough, analytical enough, you can manage to get the best job for you.

 About Luke Lonergan

Luke Lonergan, co-founder of Greenplum, an IT company in San Francisco, California shares his views on IT based jobs in upcoming years for new aspirants in IT sector. Luke Lonergan is an expert in Cloud Computing.

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Cloud Computing Applications

When we say cloud computing, it refers to a system of data and program storage that uses an interconnected cloud system via the Internet. Today, cloud computing systems are preferred over traditional server systems where one must keep upgrading hardware to expand their platform and horizons to keep up with their company’s needs. Cloud computing relies on using multiple servers and backups rather than just one single backup, enabling any business or organization to store almost an endless sea of data. It is also very efficient, fast and reliable. But why should you switch to cloud computing?

Because cloud computing can be accessed virtually anywhere in the world as long as one has a stable internet connection, you can quickly access, edit and share files on a network of users, especially if you are a company that relies on long-distance communication via the World Wide Web. You don’t need to spend money on hardware and storage devices because cloud computing will do the backup for you.

cloud-computing-imageThe expansion of any company can’t be measured profoundly, and this is why they will need a system that can adjust and adapt to their disk space requirements. Cloud computing may seem like a premium service at first, but if you invest in it, you will save tons on your budget when it comes to IT maintenance and data keeping. Another great thing about using a cloud system is that since all the applications they use are remotely accessible online; they don’t need to have licensed software per unit, which is one of the biggest fears in the budgeting of a company.

Expanding the disk space and data storage further and further can take a toll on your overall expenses. So, to save more, a company should invest on a one-hit set up that does not require thorough maintenance, and such a service is cloud computing.

Instead of having to contact IT personnel all the time to check and repair on servers, cloud computing puts you at ease because you are entrusting your data to the most reliable data security experts who will not just backup your data but also keep it protected and safe. One more big advantage of cloud computing systems is that they can perform way better than traditional servers when it comes to speed and storage – perfect for any company who’s always on the go and values time as money.

           

Big Data and cloud computing trends

The technology world is now awash with three big technologies – Cloud Computing, Big Data and Mobility abbreviated as CBM are going to control the future of the technology market. According to the IDC (International Data Corporation- a provider of marketing intelligence, advisory services and events for the information technology, telecommunication and consumer technology markets) – the magnitude and size of the market of big data and analytics would reach by more than $125 billion by the end of 2016. Organizations are looking to add value to their businesses by taking the help of machine-generated data coming from employees, customers/clients.

In real terms big data refers not only to large data sets but also refers to frameworks, tools and techniques used to analyze it. This data can be collected through any data generating processes that include social media, public utilities structured or unstructured. The other feature of big data is the Real Time Big Data Analytics that involves collecting and analyzing the data constantly with the main purpose behind it, is offering instant insights to the users through a continuous process loop. Big data is now a booming global industry with organizations making efforts to make the big data available in the form of easily consumable analytics.

Prominent IT companies are even offering Big Data as a service solution for organizations in the form of Big Data technologies such as Hadoop, Spark, and Hive etc. There is a huge requirement of big data analysts with an estimated shortage of 140,000 to 190,000 people with analytical expertise in U.S.  Companies are expected to move their in-house data analysis to technology partners specializing in big data analysis during 2016.

The other technology that is dominating the technology market is cloud computing which is categorized into three main types of cloud computing services such as Software as a Service (SaaS), Platform as a Service (PaaS) and lastly Infrastructure as a Service (IaaS). IaaS is growing more than five times faster than IT spending across all categories with Gartner forecasts public cloud IaaS would grow at 29.1% CAGR reaching in terms of monetary calculations to be around $44.4 billion.

Cloud computing as SaaS application is growing stronger with businesses improving their overall agility with cost savings through the medium of Saas. Data is moving to the cloud at faster pace with an estimated 36% of data be expected to migrate to cloud by the end of 2016.  Mobility has emerged as the third front of technology with enterprise mobility through Smart phones, tablets, and iPhones in the form of mobility services helping organizations in improving the employee interactivity and creating seamless customer interaction to achieve competitive advantage. Mobile cloud computing has emerged as convergence of cloud and mobile computing in promoting the growth of various applications and services that can be delivered or be accessible through any device or media.

Author Bio: Luke Lonergan

Luke Lonergan is the co-founder & CTO in Greenplum and expert in Big Data & Cloud Computing. Luke Lonergan believes that these three technologies are where big players are placing their bets right now with more cooperation and alliances emerging on the far ends of spectrum of technology ecosystem.

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