Category: software

The Advanced Analytics Shift

We recently discussed transformation and cloud computing. Comparatively, companies can succeed in reaching their full potential by using advanced analytics to develop new models to predict the outcome of their marketing activities. These analytics can use the data already available thereby increasing the ROI instead of spending money looking for fresh data. But the problem lies in the fact that almost fifty percent of the marketers do not know how to use this data even though they think that analytics can improve their businesses.

Though many world famous firms have used advanced analytics to leverage their businesses successfully, most of them are yet to develop the awareness of what advanced analytics can do for them. Only knowledge about advanced analytics can give maximum benefits.

What are Advanced Analytics?

Advanced analytics means:

  • Defining data as a strategic requirement for predictive models
  • Using the latest tools for data mining or the most recent statistical models
  • Using iterative execution in multiple stages and with various data sources

Where to focus the advanced analytics… 

The fundamental goal of using advanced analytics is to understand customer behavior and the marketing trends required to succeed. The best way to start is to know the key areas such as:

  1. Market Forecasting – Forecasting the market trend in a declining, stagnant of shrinking market will help in using the market resources to the greatest advantage.
  2. Quantifying the requirements and motivations of customers – Using advanced analytics to quantify the emotional state of clients can help in understanding their needs.
  3. Analysis of brand share drivers – Market share gets increased by predicting the customer’s choice of brands.
  4. Optimizing the price of products – Optimizing profitability, sale volumes and market share is a very useful tool.
  5. Mix and match modeling for efficiency – Profitability too gets increased by creating models with a combination and match using advanced analytics.
  6. Customer Dynamics – Marketing and sales can be aligned by considering the cases which give insights into defecting customers, saleable products, and customer management.

What happens next?

Without trying to become experts on advanced analytics, marketers can go forward with some in-depth knowledge of the concept and take actions as required. By using the available data, companies should arrive at a valid conclusion and make decisions accordingly.

Financial rewards with the this shift come faster when advanced analytics are applied as soon as possible. Marketing strategies will remain relevant only when this concept gets implemented by companies.

More information on Luke Lonergan can be found here.

The 3 Most Promising Jobs in Information Technology

The year 2015 seems to be a year of opportunity for those who are working mostly in the IT sector i.e. information technology, and most of which include web development, mobile app development as well as cloud computing.

Jobs to look for in Information Technology

Let’s get a closer look at each of them:

  • Mobile App Development.

We all know today how many influential smartphones and similar mobile devices are today. Thus, many people mostly check websites and other services by the phone. This is why mobile apps have been the new trend instead of having to access slow sites through the phone browser. Even since 2014 and when the smartphone technology grew to rise above, mobile app developers are in demand.

All you need to know firsthand before you can get yourself hired in a mobile app development position is to get a Computer Science or IT degree and core knowledge of Android, Java, Ruby or iOS.

Most mobile app developers earn as much as $106,000 per month.

  • Cloud Computing and Big Data Jobs

cloud-computing-imageWhen it comes to new trends in sharing files within a company or group, most people are starting to invest and rely on cloud computing compared to getting expensive servers. Cloud computing helps us nowadays better due to its different services such as music and weather forecast.

Without the need for a limited disk space, using cloud computing can help businesses grow to their maximum potential and expand as much as their business grows as. A lot of open positions in the industry of cloud computing are waiting for you to begin your professional life. All you need to apply is a bachelor’s degree in Computer Science or similar course.

  • Web Development

Due to the advancement in web design and development nowadays, more and more developers are needed in building and maintaining websites filled with challenges ahead.

The goal of web development is to make it easier for Internet users to access an individual site and to send out more information to the world in an organized manner. All you need to be a web developer is a fundamental knowledge of HTML, CSS, Java and plus points if you are up-to-date with CSS3 and HTML5. You can earn about $80,000 a year from your job.

In conclusion, getting into the IT industry is a big challenge because it’s a never ending learning process, but in the end, if you are willing enough, creative enough, analytical enough, you can manage to get the best job for you.

 About Luke Lonergan

Luke Lonergan, co-founder of Greenplum, an IT company in San Francisco, California shares his views on IT based jobs in upcoming years for new aspirants in IT sector. Luke Lonergan is an expert in Cloud Computing.

Luke Lonergan: World’s amazing computer technology

Luke Lonergan, a technology lover and founder of a DBMS company found this video very interesting to share. Every technology lover must love this video.

Luke Lonergan: New technology computer users see screens without glasses

Amazing new technology video created by Luke Lonergan and he shared it to the public. Just have a look, you will be amazed.


Computing- Luke Lonergan

As Luke Lonergan states, one can define computing to mean any goal oriented activity requiring, benefiting from and creating computers and it includes designing and building hardware as well as software systems for a wide range of purposes such as processing, structuring and managing different types of information; doing scientific studies using computers; making computer systems more intelligent; creating and using communications as well as entertainment media; finding and gathering information relevant to any particular purpose, and so on.

Computer software or software is a collection of computer programs and related data that provides the instructions for instructing a computer what to do and how to do it and it refers to one or more computer programs as well as data held in the storage of the computer for some purposes.

A computer network often simply known as a network is a collection of hardware components in which the computers are interconnected by communication channels which allow resources sharing as well as information where at least one process in one device can send and receive data to and from at least one process which is residing in a remote device, then the two devices are said to be in a network.

A user is an agent either a human agent which is also known as end user or software agent who uses a computer or network service and a user often has a user account and is identified by a username, screen name, nickname or handle which derives from the identical term.

Computer programming in general is the process of writing, testing, debugging as well as maintaining the source code and documentation of computer programs and this source code is written in a programming language that is an artificial language often more restrictive and demanding than natural languages but easily translated by the computer.

Luke Lonergan- Big Data For the Masses

Many people, when they hear the words “big data,” immediately think of big data centers filled with high-powered computers and data scientists. Big data does exist in these types of places. However, it is also important to think about the various business models, important to business owners of all types and sizes, which big data is helping to enable.

The ability to get to data quickly and easily is important to the success of almost every type of business. The concept of utilizing data in general is fairly universally understood and respected by businesses and individuals alike. However, not everyone understands the concept of big data, what it can do, and what it can mean to a business.

Luke Lonergan, a leader in the world of big data, understands the importance that big data plays in the business world. The ability to get to data quickly, as well as to analyze it quickly and accurately, are just two reasons why big data applications are so useful and effective. As the concept of big data continues to move out of the data room and into the business boardroom, businesses will realize even more clearly how valuable this type of information can be. In the past, big data was something that almost always fell into the realm of data scientists and information technology experts. However, today there are relatively small and upcoming online businesses that are leveraging big data fairly easily to build their businesses at a surprising rate of speed.

The powerful applications of the future will become increasingly dependent upon the ready availability of big data. Of course, the ability to structure and analyze large amount of data quickly does bring with it a few risks that must be managed. For example, a balance must be struck between the real-time speed by which data can be gathered and how it is then analyzed so that a full understanding and insight of the data can be realized.