Advantages of SMEs That Can Use Big Data for Higher Profits | Luke Lonergan

As per a report released by EY in 2014, big data is transforming the way businesses operate and get ahead of the curve. However, many small and medium enterprises (SMEs) have been unable to leverage big data in the favor of their businesses and maximize profits.

Big data has immense usefulness for SMEs and small business owners, who can leverage big data to improve product quality, make smarter decisions and provide excellent customer service.

Advantages of big data for small and medium enterprises include:

Better transparency: Big data gives you vital information and insights in real-time that enable you to implement effective plans based on present consumer behavior.

Improved products and services: Big data helps you to know your customers’ demands that enable you to improve your products and services. Big data also simplify products and services update after rollout, bringing quality all through the product or service life cycle.

Competitive advantage: Big data helps small and medium businesses in getting competitor insights, doing differently and adding more value than their competitors.

The ways SMEs can use big data to maximize their profits are:

Making big data strategies easily accessible through blockchain technology

As per IBM Big Data and Analytics Hub, just 23% of businesses have a big data strategy. Blockchain technology can help in developing a user-friendly and economical big data strategy for SMEs. Machine learning blockchain platforms and artificial intelligence give access to exact data and business information without data analytics or software.

Utilizing tokens for SME marketing campaigns

SMEs know the worth of targeted marketing initiatives and with the easy access and examination of big data through blockchain technology there is no requirement for marketing intermediaries, who have been feeding SMEs, advertisers and marketers with wrong personal browsing history and personal data. By removing the intermediaries, SMEs can get more correct data directly from customers via the highly transparent and decentralized peer-to-peer network of blockchain.

Distributing big data over a decentralized cryptic network

SMEs can adopt the business model of Storj, an open source storage solution provider, which launched to combine cloud storage with a decentralized network. By distributing big data over a decentralized cryptic network, the storage solution startup has made big data cheaper and safer. Other companies also pair blockchain technology with big data to segment and sort files.

So some of the ways that SMEs can use big data are by making big data strategies easily accessible through blockchain technology, utilizing tokens for SME marketing campaigns and distributing big data over a decentralized cryptic network.

For more information, please visit: Luke Lonergan.

Luke Lonergan San Francisco

Big Data And Cloud Computing – Current State And Future by Luke Lonergan

As per Luke Lonergan, Society is becoming more and more instrumented and as a result, organizations are producing and storing vast amounts of data. Companies like Backblaze are handling over 250 Petabytes of data. But still, with over 2.5 quintillion bytes of data being created daily, it appears we will have to keep on growing to keep pace with the growing data demands. This is why we need Cloud Computing and Big Data, says Luke Lonergan.

Why Cloud Computing And Big Data by LUKE LONERGAN

Luke Lonergan San FranciscoCloud computing has been revolutionizing the IT industry by adding flexibility to the way IT is utilized, enabling organizations to pay only for the resources and services they use. In recent years, due to the lower prices of information and communications technology (ICT) equipment and networks, numerous items of data collected from the real world have been stored in cloud data centers. There is a rising hope that analysis of this gigantic amount of data will provide insight that is valuable to both society and businesses. Since tens of terabytes (TBs) of data, big data, should be handled to make full use of it, there needs to be a new type of technology.

It’s always risky to make predictions about information technology’s future. You can either sound wildly optimistic or terribly stuck in your ways. Looking forward, here are some areas where big data in the cloud is likely to continue in its impressive evolution:

New applications of big data will revolutionize the way we do business and manage IT – Luke Lonergan

Even a momentary look at the industry reveals an excited leap of innovation. I think we are at the commencement of a long series of exciting big data in the cloud use. These include advancement in approaches like fraud detection and customer behavior modeling. Also, applications such as predictive maintenance, which uses analytics to keep track of mechanical failures in fields such as oil production and electricity generation, may be round the corner. Some companies are employing big data tactics to monitor increasingly complex application architectures, such as micro-services, a trend that’s rising in tandem with big data.

Fall of the private clouds

As per Luke Lonergan, Public clouds will be paired with private clouds to form a hybrid or multi-cloud, which provides enterprises with more scalability and cost efficiency. The number of firms using private clouds may fall substantively in the coming few years.

Moving data to the cloud will be as easy as copy paste

Data prep solutions and Self-service data integration may have been a rigorous task in the past, but the future methods for pushing data from Web platforms as well as from inside organizations into cloud data ecosystems promise to be as simple as copy/paste. Simple solutions that primarily reduce the complexity of data staging, integration and transformation and focus exclusively on letting business users drop data into desired cloud warehouses and databases are probably around the corner.

Evolution of Specialized infrastructure

One of the great applications of big data is the potential to utilize commodity hardware to scale out massive data sources. There is a possibility that we’ll see more innovation on this front, with hardware makers and platforms already offering infrastructure that is purpose-built for big data in the cloud. As data velocity increases, the networks connecting big data platforms will leverage intelligence tools with the objective to integrate advanced predictive analytics with real-time traffic data on the network that can significantly enhance operational integrity and security.

5 Biggest Cloud Computing Security Threats

Although many businesses greatly rely on cloud computing and cloud-based applications for storing their important company data, the security concerns associated with cloud computing can’t be neglected. There are certain security threats associated with the cloud services that you need to understand if you want to mitigate the risks.

Cloud Computing Security Threats

Following are such top 5 treacherous threats of cloud computing that may potentially damage the reputation and goodwill of a company:

  • Data breaches: The data breach resulting in the loss of personal, business and financial information is quite common. Due to a large amount of data stored on cloud servers, the providers become the main target of cyber-criminals. The breaches involving business secrets, confidential health information, and intellectual property can be more devastating. The organization’s sensitive internal data can fall into the hands of the competitor. This can impact the brand and the person greatly.


  • Compromised credentials and broken authentication: Data breaches and other cyber attacks usually are a result of weak passwords, lax authentication, and poor certificate or key management. Organizations often struggle with assigning permissions to appropriate user or department. Sometimes, they forget to remove user access when an employee leaves the organization or changes the job. Organizations that are planning to use cloud service to store its information need to have knowledge about the security measures the provider is using to protect the identities.


  • Account hijacking: Phishing, fraud, and software exploitations are still common and cloud services are no exception because cyber criminals can eavesdrop on activities, modify data and manipulate transactions. These cloud applications can also be used by attackers to launch other attacks. If your account is hijacked, the attacker can use it as a base to enhance himself at the expense of your reputation. To avoid this, organizations should forbid the sharing of account credentials between users and services, and enable multi-factor authentication wherever possible.


  • Malicious insiders: A current or former employee, a contractor, a system administrator, or a business partner can destroy whole infrastructures or manipulate data in order to take the revenge. Therefore, the systems that depend only on the cloud service provider for security are at greatest risk. It’s the responsibility of the organization to control the encryption process and keys. Effective monitoring, logging, and auditing activities are also important to keep everything under control.


  • Permanent data loss: Although the cases of permanent data loss due to provider error are quite rare, malicious hackers have been known to delete cloud data permanently to harm businesses. Therefore, cloud service providers are as vulnerable to such kind of disasters as any other facility. For added protection, organizations are recommended to distribute data and applications across multiple zones. Off-site and on-site data backup is also considered the best practice for data safety and recovery. 


The Bottom Line

Although cloud service providers deploy security controls to prevent such kind of breaches, it’s important to note that eventually, organizations are responsible for protecting their own data.

About Luke Lonergan

Luke Lonergan is the co-founder and CEO of Greenplum, San Francisco. Luke is an expert in Big Data and Cloud Computing. Luke Lonergan is best known for his newer ideas for cloud computing. Luke has an innovative approach for Big Data too.

Luke Lonergan

Cloud Computing: The Ultimate Partner of the Green Movement

During the recent years, energy conversion has been the greatest issue that the world has been facing. It is something that’s called for, in all areas of business and social circles. Because of this, many companies have produced many devices that focus on power and efficiency. These unique type of systems and devices have become part of this so-called green movement. This was done to combat the various problems caused by pollution. With the green movement, we can hopefully deal with slowly depleting natural resources as well as a severe lack of energy alternatives in today’s modern world.

This will also sell the monetary problem of hiring information technology assets for the company. Why? Because cloud computing can serve to replace physical machines in the long run.

Cloud Computing Fundamentals by Luke Lonergan

With cloud computing, you can save energy in such a way that you will not have to operate multiple types of machinery for business. Unlike before where the IT Department would be composed of hundreds of machinery that work to produce the core business model, cloud computing would just require one or two computing machines to handle a multitude of operations in one day. Comparing one or two machines with hundreds of machines, the company will be able to save on energy consumption and also protect the environment in the process.

Cloud Computing as an All-around Network Solution by Luke Lonergan in San Francisco

Another advantage of cloud computing is that because you will only work on one machine, it will have everything that you will need to run the business. For example, before cloud computing, you would have to have quite some energy draining machines to perform different tasks from networking to mathematical computations and formulas as well as scheduling. These devices are entirely dependent on their power source. This is why it is much more energy consuming as opposed to cloud computing.

In the new scenario, you will be able to do away with overpowered machinery. All of the equipment that you would need would get stored in the cloud. From the various operating systems to storage devices, you will have everything that is necessary to run a fully functional business model with a cloud.

The Reason for Energy Efficiency

Cloud computing gets considered as a remote access tool. These particular systems use remote networking to deliver all the resources that it has to the users. This is the overall combination of resources in one virtual entity. This will make energy usage more manageable and make obtaining more power a conditional variable.

All the single machines can be programmed just to turn off when not in use. However, cloud computing is energy efficient mainly because it utilizes centralized energy sources. This means that the energy that gets allotted for the machine gets directed to one terminal alone. This act conserves significant power. Here is a much more detailed description of how centralized cloud computing works.

Imagine your resources assigned to one location which will, in turn, distribute it to various departments; then you would understand how cloud computing works. Also, because of the remote characteristic of the particular technology, IT personnel would not have to leave their stations just to deal with the various issues.

Because of all that has been mentioned here, it is safe to say that every organization should upgrade their technology to accommodate cloud computing. This will help them align with the green movement and become more efficient regarding performance and task handling.

The Organizational Solution by Luke Lonergan

Utilizing the cloud and its full potential can be a great help for business. However, one of the biggest problems that many companies encounter with this innovation is the lack of knowledge about it. There are not just that many personnel who can help understand and use the technology itself. However, this problem is easily solved by significant training as well as certifications on cloud computing.

The good news is that training for certified cloud computing is relatively affordable. This is also one of the most accessible ways to familiarize yourself and your team with the necessary technologies in the shortest amount of time possible. Also, you can be assured that these programs are designed by cloud experts that will be able to teach the subject matter with as much knowledge and efficiency as they are capable of doing. Many companies have been in league with various cloud computing training centers to teach them the fundamentals. If that’s not enough to convince you, perhaps the discounts upon entering to gain group licenses will.

About Luke Lonergan

​Serving as the CEO of Big Data Developer, LLC, Luke Lonergan has demonstrated a profound commitment to fulfilling his responsibilities. Luke Lonergan lives in San Francisco and passionate about Cloud Computing and Big Data implementation in different sectors.

The Advanced Analytics Shift

We recently discussed transformation and cloud computing. Comparatively, companies can succeed in reaching their full potential by using advanced analytics to develop new models to predict the outcome of their marketing activities. These analytics can use the data already available thereby increasing the ROI instead of spending money looking for fresh data. But the problem lies in the fact that almost fifty percent of the marketers do not know how to use this data even though they think that analytics can improve their businesses.

Though many world famous firms have used advanced analytics to leverage their businesses successfully, most of them are yet to develop the awareness of what advanced analytics can do for them. Only knowledge about advanced analytics can give maximum benefits.

What are Advanced Analytics?

Advanced analytics means:

  • Defining data as a strategic requirement for predictive models
  • Using the latest tools for data mining or the most recent statistical models
  • Using iterative execution in multiple stages and with various data sources

Where to focus the advanced analytics… 

The fundamental goal of using advanced analytics is to understand customer behavior and the marketing trends required to succeed. The best way to start is to know the key areas such as:

  1. Market Forecasting – Forecasting the market trend in a declining, stagnant of shrinking market will help in using the market resources to the greatest advantage.
  2. Quantifying the requirements and motivations of customers – Using advanced analytics to quantify the emotional state of clients can help in understanding their needs.
  3. Analysis of brand share drivers – Market share gets increased by predicting the customer’s choice of brands.
  4. Optimizing the price of products – Optimizing profitability, sale volumes and market share is a very useful tool.
  5. Mix and match modeling for efficiency – Profitability too gets increased by creating models with a combination and match using advanced analytics.
  6. Customer Dynamics – Marketing and sales can be aligned by considering the cases which give insights into defecting customers, saleable products, and customer management.

What happens next?

Without trying to become experts on advanced analytics, marketers can go forward with some in-depth knowledge of the concept and take actions as required. By using the available data, companies should arrive at a valid conclusion and make decisions accordingly.

Financial rewards with the this shift come faster when advanced analytics are applied as soon as possible. Marketing strategies will remain relevant only when this concept gets implemented by companies.

More information on Luke Lonergan can be found here.

Save ISP Resources with Cloud Computing

Have you heard of the term cloud computing? It refers to a brand new way of saving files from a remote server to save hard drive space locally. It will also save the internet service providers a lot of money and energy in the process.

6On the part of the ISP’s, this particular technology solves many issues that have been bugging many internet companies since the dawn of the web age. At present, web servers run 24/7 no matter how much data they process. This wastes both money and electricity significantly, as the data centers require a lot of power to operate. Also, because of the influx of new users, the demand for more power providers steadily grows.

In the span of 20 years, initial internet users have had a starkly different experience compared to how we use computers nowadays. Back then, you would have to access programs directly from the hard drive and save files using the same hard disk.

Similarly, visiting a site on the web is done through a browser. However, during that time, you won’t be able to save a file via the net. Just as you wouldn’t be able to hook up to the web without an open connection medium involved.

Today with the help of cloud computing, you will be able to operate on a much different playing field. It will provide limitless options for those who would like to organize anything and everything from their business to their personal lives. For example, if you want to share documents across several computers, you can do that. You can also use your cell phone to make changes if you would like.

Cloud computing makes use of various programs efficiently. This is why instead of keeping your files on your computer alone, you will be decreasing your computer load by doing everything online through a cloud of various programs.

This particular phenomenon was created because of the need to access the files that we require anytime and anywhere. As a result, this particular software has grown in significant popularity. Advanced versions are often released by search engines and computer companies.

Additionally, the cloud benefits the businesses that provide it through convenience and speed. It provides revenue for the company by renting out the much-needed storage space for the various creation resources available.

While this new technological innovation seems to be beneficial for all, concerns have been raised regarding the security and viability of moving data online. This can pose a problem for smaller companies that wish to offer the same service to the consumers.

A good broadband connection will be an advantage for technologies such as cloud computing. It is imperative that you do your research with certain ISPs in order to determine how effective cloud computing will be for your business.

The 3 Most Promising Jobs in Information Technology

The year 2015 seems to be a year of opportunity for those who are working mostly in the IT sector i.e. information technology, and most of which include web development, mobile app development as well as cloud computing.

Jobs to look for in Information Technology

Let’s get a closer look at each of them:

  • Mobile App Development.

We all know today how many influential smartphones and similar mobile devices are today. Thus, many people mostly check websites and other services by the phone. This is why mobile apps have been the new trend instead of having to access slow sites through the phone browser. Even since 2014 and when the smartphone technology grew to rise above, mobile app developers are in demand.

All you need to know firsthand before you can get yourself hired in a mobile app development position is to get a Computer Science or IT degree and core knowledge of Android, Java, Ruby or iOS.

Most mobile app developers earn as much as $106,000 per month.

  • Cloud Computing and Big Data Jobs

cloud-computing-imageWhen it comes to new trends in sharing files within a company or group, most people are starting to invest and rely on cloud computing compared to getting expensive servers. Cloud computing helps us nowadays better due to its different services such as music and weather forecast.

Without the need for a limited disk space, using cloud computing can help businesses grow to their maximum potential and expand as much as their business grows as. A lot of open positions in the industry of cloud computing are waiting for you to begin your professional life. All you need to apply is a bachelor’s degree in Computer Science or similar course.

  • Web Development

Due to the advancement in web design and development nowadays, more and more developers are needed in building and maintaining websites filled with challenges ahead.

The goal of web development is to make it easier for Internet users to access an individual site and to send out more information to the world in an organized manner. All you need to be a web developer is a fundamental knowledge of HTML, CSS, Java and plus points if you are up-to-date with CSS3 and HTML5. You can earn about $80,000 a year from your job.

In conclusion, getting into the IT industry is a big challenge because it’s a never ending learning process, but in the end, if you are willing enough, creative enough, analytical enough, you can manage to get the best job for you.

 About Luke Lonergan

Luke Lonergan, co-founder of Greenplum, an IT company in San Francisco, California shares his views on IT based jobs in upcoming years for new aspirants in IT sector. Luke Lonergan is an expert in Cloud Computing.


Cloud Computing Applications

When we say cloud computing, it refers to a system of data and program storage that uses an interconnected cloud system via the Internet. Today, cloud computing systems are preferred over traditional server systems where one must keep upgrading hardware to expand their platform and horizons to keep up with their company’s needs. Cloud computing relies on using multiple servers and backups rather than just one single backup, enabling any business or organization to store almost an endless sea of data. It is also very efficient, fast and reliable. But why should you switch to cloud computing?

Because cloud computing can be accessed virtually anywhere in the world as long as one has a stable internet connection, you can quickly access, edit and share files on a network of users, especially if you are a company that relies on long-distance communication via the World Wide Web. You don’t need to spend money on hardware and storage devices because cloud computing will do the backup for you.

cloud-computing-imageThe expansion of any company can’t be measured profoundly, and this is why they will need a system that can adjust and adapt to their disk space requirements. Cloud computing may seem like a premium service at first, but if you invest in it, you will save tons on your budget when it comes to IT maintenance and data keeping. Another great thing about using a cloud system is that since all the applications they use are remotely accessible online; they don’t need to have licensed software per unit, which is one of the biggest fears in the budgeting of a company.

Expanding the disk space and data storage further and further can take a toll on your overall expenses. So, to save more, a company should invest on a one-hit set up that does not require thorough maintenance, and such a service is cloud computing.

Instead of having to contact IT personnel all the time to check and repair on servers, cloud computing puts you at ease because you are entrusting your data to the most reliable data security experts who will not just backup your data but also keep it protected and safe. One more big advantage of cloud computing systems is that they can perform way better than traditional servers when it comes to speed and storage – perfect for any company who’s always on the go and values time as money.


Big Data and cloud computing trends

The technology world is now awash with three big technologies – Cloud Computing, Big Data and Mobility abbreviated as CBM are going to control the future of the technology market. According to the IDC (International Data Corporation- a provider of marketing intelligence, advisory services and events for the information technology, telecommunication and consumer technology markets) – the magnitude and size of the market of big data and analytics would reach by more than $125 billion by the end of 2016. Organizations are looking to add value to their businesses by taking the help of machine-generated data coming from employees, customers/clients.

In real terms big data refers not only to large data sets but also refers to frameworks, tools and techniques used to analyze it. This data can be collected through any data generating processes that include social media, public utilities structured or unstructured. The other feature of big data is the Real Time Big Data Analytics that involves collecting and analyzing the data constantly with the main purpose behind it, is offering instant insights to the users through a continuous process loop. Big data is now a booming global industry with organizations making efforts to make the big data available in the form of easily consumable analytics.

Prominent IT companies are even offering Big Data as a service solution for organizations in the form of Big Data technologies such as Hadoop, Spark, and Hive etc. There is a huge requirement of big data analysts with an estimated shortage of 140,000 to 190,000 people with analytical expertise in U.S.  Companies are expected to move their in-house data analysis to technology partners specializing in big data analysis during 2016.

The other technology that is dominating the technology market is cloud computing which is categorized into three main types of cloud computing services such as Software as a Service (SaaS), Platform as a Service (PaaS) and lastly Infrastructure as a Service (IaaS). IaaS is growing more than five times faster than IT spending across all categories with Gartner forecasts public cloud IaaS would grow at 29.1% CAGR reaching in terms of monetary calculations to be around $44.4 billion.

Cloud computing as SaaS application is growing stronger with businesses improving their overall agility with cost savings through the medium of Saas. Data is moving to the cloud at faster pace with an estimated 36% of data be expected to migrate to cloud by the end of 2016.  Mobility has emerged as the third front of technology with enterprise mobility through Smart phones, tablets, and iPhones in the form of mobility services helping organizations in improving the employee interactivity and creating seamless customer interaction to achieve competitive advantage. Mobile cloud computing has emerged as convergence of cloud and mobile computing in promoting the growth of various applications and services that can be delivered or be accessible through any device or media.

Author Bio: Luke Lonergan

Luke Lonergan is the co-founder & CTO in Greenplum and expert in Big Data & Cloud Computing. Luke Lonergan believes that these three technologies are where big players are placing their bets right now with more cooperation and alliances emerging on the far ends of spectrum of technology ecosystem.

Luke Lonergan: World’s amazing computer technology

Luke Lonergan, a technology lover and founder of a DBMS company found this video very interesting to share. Every technology lover must love this video.